Professional Diploma in Digital Products Management
Practical Course with examples from Retail Banking and Digital Business with Interactive Part and Cases considering
What you will learn
Digital Product & Service Owner: Role, Mission & Key Functionality
Product owner role examples from retail banking and digital business (mortgage and consumer lending)
Product manager VS Product owner roles
Product owner mission
Practical Examples from Digital Business
Examples from Retail Banking (mortgage and consumer lending)
Functionality of a Product Owner
Mission of Digital Products and Services
Product and Service Management
Basic Product Management Process
Introduction to Business Analysis
Profit and Loss Analysis
Market Analysis
Customer Development
Interactive part
Description
Welcome to Program: Postgraduate Diploma: Digital Product & Service Owner
Short Description:Â Overview of a Product / Service Owner role and functionality: Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area. We will consider different business topics, practical examples and cases and also will talk about business related questions.
Considered Areas:
- Product owner role examples from retail banking and digital business
- Product manager VS Product owner roles
- Product owner mission
- Forces impacting Product owner’s roles
- Defining the vision
- Managing the product backlog
- Prioritizing needs
- Overseeing development stages
- Anticipating client needs
- Acting as primary liaison
- Evaluating product progress at each iteration
- Introduction to Market Analysis
- Introduction to Customer Development
- Competitive Analysis
- MVP, Сoncierge / Wizard of OZ approaches usage
- Purposes of Market Analysis and Custdev at digital business
- Role of Market and Clients Analyst
- Role of market analysis and Custdev at product development
- Introduction to Basic Market and Clients Feedback Analysis Tools
- Digital Channels building
- Practical Examples from Digital Business
- Examples from Consumer Lending, Mortgage and other product-lines of Retail Business
- Examples from leading worldwide banks
- Interactive part
Content
Course Introduction
Introduction
Course Authors
Course Full Presentation
Module 1. Digital Product & Service Owner: Role, Mission & Key Functionality
Examples and Role of Product Owner
Difference of Roles
Functionality Part 1
Functionality Part 2
Module 2. Product & Service Management
Mission of Digital Products and Services
Examples of Digital Products and Services and its Management
Role of PO/PM and P/S Management
Basic Product Management Process
Practical Examples from Retail Banking Business
Module 3. Business Analysis & PnL Data Mining At Digital Business Development
Introduction to Business Analysis
Examples of Process Flow Analysis
Introduction to Lean and 6 Sigma Frameworks
Example of Process Improvement task at Mortgage
Profit and Loss (PnL) Analysis and Data Mining
Module 4. Market Analysis & Customer Development at Digital Business
Purposes of Market Analysis and Customer Development
Market Analysis
Customer Development
Capstone Project (Optional Part)
Capstone Project (Optional)
Interactive Part
Interactive Part
Next Steps (Optional Part)
Next Steps (Optional Part)
