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Digital Marketing and Social Media Strategy

Introduction to Digital Marketing

Overview of Digital Marketing

Overview of Digital Marketing

Definition, scope, and importance

Key digital marketing channels

Traditional marketing vs digital marketing

1.2 Current Trends in Digital Marketing

Evolution of digital marketing

Module 2: Core Components of Digital Marketing

Market analysis and consumer behavior

On-page and off-page SEO

Keyword research and optimization

Link building strategies

2.2 Search Engine Marketing (SEM)

Pay-per-click (PPC) advertising

Google Ads overview and setup

Bidding strategies and ad formats

Importance of content in digital marketing

Content creation, curation, and strategy

Blogging, video, and visual content

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Introduction to Digital Marketing

Overview of Digital Marketing

Overview of Digital Marketing

Definition, scope, and importance

Key digital marketing channels

Traditional marketing vs digital marketing

1.2 Current Trends in Digital Marketing

Evolution of digital marketing

Module 2: Core Components of Digital Marketing

Market analysis and consumer behavior

On-page and off-page SEO

Keyword research and optimization

Link building strategies

2.2 Search Engine Marketing (SEM)

Pay-per-click (PPC) advertising

Google Ads overview and setup

Bidding strategies and ad formats

Importance of content in digital marketing

Content creation, curation, and strategy

Blogging, video, and visual content

1 of 6

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