Digital Marketing and Social Media Strategy Course Content Introduction to Digital Marketing Overview of Digital Marketing Overview of Digital Marketing Definition, scope, and importance Key digital marketing channels Traditional marketing vs digital marketing 1.2 Current Trends in Digital Marketing Evolution of digital marketing Module 2: Core Components of Digital Marketing Market analysis and consumer behavior Lesson Lesson On-page and off-page SEO Keyword research and optimization Link building strategies 2.2 Search Engine Marketing (SEM) Pay-per-click (PPC) advertising Google Ads overview and setup Bidding strategies and ad formats Importance of content in digital marketing Content creation, curation, and strategy Blogging, video, and visual content 1 of 6
