Digital Marketing and Social Media Strategy Course Content 2.3 Content Marketing Lesson 2.4 Email Marketing Module 3: Social Media Marketing (SMM) Building email lists Campaign design and management Email automation and personalization 3.1 Overview of Social Media Platforms Facebook, Instagram, Twitter, LinkedIn, TikTok, etc. Choosing the right platform for your brand 3.2 Social Media Strategy Development Setting goals and KPIs Audience analysis and targeting Content planning and calendar development 3.3 Social Media Advertising Lesson Facebook Ads Manager and Instagram Ads LinkedIn Ads and Twitter Ads Retargeting and advanced targeting techniques 3.4 Influencer and Affiliate Marketing 3.4 Influencer and Affiliate Marketing 2 of 6
