Digital Marketing and Social Media Strategy Course Content Identifying the right influencers for your brand Module 4: Analytics and Data-Driven Marketing Collaborating with influencers and affiliates Tracking ROI from influencer marketing 4.1 Introduction to Web Analytics Google Analytics setup and navigation Tracking conversions and performance Setting up goals and funnels 4.2 Social Media Analytics Platform-specific analytics (Facebook Insights, Instagram Analytics, etc.) Measuring engagement and reach Utilizing analytics to optimize strategy Campaign Monitoring and Reporting Module 5: Mobile Marketing and Optimization Creating performance reports Analyzing data to make informed decisions 5.1 Mobile Marketing Overview Importance of mobile in digital marketing Mobile-specific strategies (SMS marketing, mobile ads) 5.2 App Store Optimization (ASO) App discovery and ranking In-app advertising and push notifications 3 of 6
