Digital Marketing and Social Media Strategy Course Content 8.1 Creating a Digital Marketing Plan Market research and competitive analysis Budget allocation and resource management Timeline creation and execution strategy 8.2 Social Media Crisis Management Handling negative comments and feedback Crisis communication strategies Rebuilding trust and brand reputation 8.3 Omni-channel Marketing Integration Module 9: Emerging Technologies in Digital Marketing Connecting offline and online marketing efforts Building a consistent brand experience across channels 9.1 AI and Machine Learning in Digital Marketing Personalized experiences using AI Chatbots, AI-based ad targeting, and content curation 9.2 Virtual and Augmented Reality Applications of AR/VR in marketing Immersive brand experiences 9.3 Voice Search and Smart Devices Module 10: Final Project and Certification Optimizing content for voice search Role of IoT in digital marketing 5 of 6
