Digital Marketing and Social Media Strategy Course Content 5.3 Mobile-friendly Website Design Module 6: E-commerce and Conversion Optimization Responsive design User experience on mobile devices 6.1 E-commerce Marketing Digital marketing strategies for e-commerce Optimizing product pages and landing pages Upselling and cross-selling techniques 6.2 Conversion Rate Optimization (CRO) Understanding conversion funnels Module 7: Paid Advertising and Retargeting A/B testing for better conversions Optimizing CTAs and landing pages 7.1 Advanced Google Ads Display ads and video ads Shopping ads and performance tracking 7.2 Facebook and Instagram Ads Custom audience and lookalike audience Ad creative optimization 7.3 Retargeting Strategies Module 8: Strategic Planning and Execution How retargeting works Best practices and tools for retargeting 4 of 6
