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Digital Marketing and Social Media Strategy

5.3 Mobile-friendly Website Design

Module 6: E-commerce and Conversion Optimization

Responsive design

User experience on mobile devices

6.1 E-commerce Marketing

Digital marketing strategies for e-commerce

Optimizing product pages and landing pages

Upselling and cross-selling techniques

6.2 Conversion Rate Optimization (CRO)

Understanding conversion funnels

Module 7: Paid Advertising and Retargeting

A/B testing for better conversions

Optimizing CTAs and landing pages

7.1 Advanced Google Ads

Display ads and video ads

Shopping ads and performance tracking

7.2 Facebook and Instagram Ads

Custom audience and lookalike audience

Ad creative optimization

7.3 Retargeting Strategies

Module 8: Strategic Planning and Execution

How retargeting works

Best practices and tools for retargeting

4 of 6

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5.3 Mobile-friendly Website Design

Module 6: E-commerce and Conversion Optimization

Responsive design

User experience on mobile devices

6.1 E-commerce Marketing

Digital marketing strategies for e-commerce

Optimizing product pages and landing pages

Upselling and cross-selling techniques

6.2 Conversion Rate Optimization (CRO)

Understanding conversion funnels

Module 7: Paid Advertising and Retargeting

A/B testing for better conversions

Optimizing CTAs and landing pages

7.1 Advanced Google Ads

Display ads and video ads

Shopping ads and performance tracking

7.2 Facebook and Instagram Ads

Custom audience and lookalike audience

Ad creative optimization

7.3 Retargeting Strategies

Module 8: Strategic Planning and Execution

How retargeting works

Best practices and tools for retargeting

4 of 6

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Ad creative optimization

Digital Marketing and Social Media Strategy Ad creative optimization

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