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Digital Marketing and Social Media Strategy

2.3 Content Marketing

2.4 Email Marketing

Module 3: Social Media Marketing (SMM)

Building email lists

Campaign design and management

Email automation and personalization

3.1 Overview of Social Media Platforms

Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.

Choosing the right platform for your brand

3.2 Social Media Strategy Development

Setting goals and KPIs

Audience analysis and targeting

Content planning and calendar development

3.3 Social Media Advertising

Facebook Ads Manager and Instagram Ads

LinkedIn Ads and Twitter Ads

Retargeting and advanced targeting techniques

3.4 Influencer and Affiliate Marketing

3.4 Influencer and Affiliate Marketing

2 of 6

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2.3 Content Marketing

2.4 Email Marketing

Module 3: Social Media Marketing (SMM)

Building email lists

Campaign design and management

Email automation and personalization

3.1 Overview of Social Media Platforms

Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.

Choosing the right platform for your brand

3.2 Social Media Strategy Development

Setting goals and KPIs

Audience analysis and targeting

Content planning and calendar development

3.3 Social Media Advertising

Facebook Ads Manager and Instagram Ads

LinkedIn Ads and Twitter Ads

Retargeting and advanced targeting techniques

3.4 Influencer and Affiliate Marketing

3.4 Influencer and Affiliate Marketing

2 of 6

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