Course Description

Business analytics is the process of using data, statistical methods, and technology to analyze business performance, identify trends, and make data-driven decisions. It combines data mining, predictive analytics, and machine learning to uncover valuable insights that help businesses improve efficiency, increase profitability, and stay competitive.

There are three main types of business analytics: descriptive analytics, which summarizes past data to understand trends; predictive analytics, which forecasts future outcomes based on historical patterns; and prescriptive analytics, which recommends actions to optimize results.

Businesses across various industries, including finance, healthcare, retail, and marketing, leverage business analytics to enhance customer experience, streamline operations, and maximize revenue. By utilizing tools like dashboards, data visualization, and AI-driven algorithms, organizations can make informed decisions that drive growth and innovation.